Monday, 14 June 2010

American Apparel

Found this on Gawker. MEGA LOL.

We've obtained two emails that AA management sent out to store managers and others earlier this year, describing ideal grooming standards for both men and women—complete with photos.

AA's grooming standards for females:

From: Katherine Johnson
Sent: Sun 3/28/2010 5:29 AM
To: [A long list of AA employees]
Subject: Grooming- Females
Hi everyone,
Please keep in mind that American Apparel is a retailer that celebrates natural beauty. We encourage employees to feel comfortable in their natural skin and natural state. This aesthetic is a part of the company image; as we do not photoshop our advertisements and our models appear in their natural state, it's important that this image is cohesive in the stores.
a) Makeup is to be kept to a minimal- please take this very seriously. Liquid eyeliner, pencil eyeliner and eyeshadow are advised against; mascara must look very natural (ie. should not be clumpy or a color that does not compliment your skin and haircolor). Blush must not be overdone- should not have glitter or sparkles. Liquid foundation is prohibited (undereye concealer is understandable if it looks natural- ie. not clumpy or caked on, must match your skin tone). Please do not use a shiny gloss on your lips; any lipcolor must be subtle.
b) Eyebrows must not be overplucked. Full eyebrows are very much encouraged. Please do not dye your eyebrows a different color.
c) We encourage long, healthy, natural hair, so please be advised of the following:
-Hair must be kept your natural color.
-Blow-drying hair excessively could cause heat damage, so this is advised against.
-"Bangs" or "fringe" are advised against. It is not part of the direction we're moving in.
d) Jewelry must not be distracting. Please do not wear accessories with another brand's logo on it- this includes watches. No gauges whatsoever. One earring per ear is encouraged. Earrings, necklaces, watches, bracelets, etc. must be simple and tasteful. Please E-mail me or with a photo if you have any questions about a specific piece of jewelry you'd like to wear in the store.
Below are photo examples of staff from around the world as well as photos I've extracted from the website. Managers should circulate these photos and the suggestions I've made to their staff. Please let me know if you have any questions. You can call or E-mail me anytime.

Tuesday, 1 June 2010

All fours.

Come on! How many more successful women do we have to see on all fours? It seems to be a given. Hold on whilst I reach for my knee pads!